Get Found. Generate Leads. Convert Them Automatically.
The 90-Day Local Authority System combines Facebook and Google advertising, local SEO and AI-powered lead follow-up to help your business generate qualified opportunities and turn more of them into booked appointments.
Your Marketing Should Work as One System
Most service businesses do not have a lead problem alone. They have a disconnected marketing problem.
Their ads generate inquiries, but nobody responds quickly enough. Their Google Business Profile exists, but it is not consistently optimized. Their leads are stored in different places, and follow-up depends on someone remembering to do it.
Russell Digital brings every part together into one managed system designed to generate attention, capture opportunities and move qualified leads toward an appointment.
Disconnected Marketing
Your ads, website, CRM and local SEO are working separately instead of supporting one another.
Slow Lead Response
Potential customers lose interest or contact a competitor before your team responds.
Inconsistent Follow-Up
Valuable opportunities are lost because leads are contacted once and then forgotten.
Poor Local Visibility
Competitors appear first on Google Maps and AI search when customers look for your services.
One Complete System for Local Growth
During the 90-day program, we build, connect and manage the three systems an established service business needs to grow.
Facebook and Google Advertising
Reach local customers on Facebook and Instagram while capturing high-intent prospects actively searching on Google.
Spike Local Visibility System
Improve how your business appears across Google Maps, traditional search and AI-powered search engines.
AI Lead Conversion System
Every new inquiry enters a connected CRM that responds, follows up, qualifies and helps move the lead toward an appointment.
What Happens During the 90 Days?
A structured three-phase process that builds the infrastructure, launches the campaigns and optimizes performance based on real results.
BUILD
- Complete marketing and visibility audit
- Define the primary service and target market
- Build the CRM and sales pipeline
- Create automation and follow-up workflows
- Install conversion and call tracking
- Optimize the Google Business Profile
- Develop the advertising strategy
LAUNCH
- Launch Facebook and Instagram campaigns
- Launch Google Search campaigns
- Activate landing pages and lead forms
- Begin automated review requests
- Activate AI lead response and qualification
- Test the complete lead journey
OPTIMIZE
- Optimize campaigns weekly
- Improve targeting, keywords and ad creative
- Monitor lead quality and conversion
- Expand local visibility
- Track Google Maps rankings
- Improve follow-up based on real conversations
- Review performance and plan the next growth phase
THE COMPLETE LEAD JOURNEY
Built for Established Service Businesses
Whether you're a contractor, clinic, or service provider — the 90-Day Local Authority System connects your advertising, local visibility and lead follow-up into one managed growth engine.
Never Miss a Job Enquiry Again
Our AI receptionist ensures every potential customer hears back instantly — even at 10pm on a Sunday.
Your Pipeline Running While You Sleep
From clinics to consultants — the AI Lead Conversion System follows up, qualifies, and books leads on autopilot around the clock.
Average lead response time with the AI conversion system
More booked appointments on average
Of leads go with the first business to respond
To build, launch and optimize the full system
Built for Established Service Businesses
This program is designed for service businesses that already deliver excellent work and are ready to invest in a complete system for consistent growth.
This program is a strong fit if:
- You have an established business and proven service
- You can respond to and fulfil new opportunities
- You want consistent visibility instead of occasional marketing
- You are prepared to invest in advertising
- You want one partner managing the complete system
This may not be the right fit if:
- You are launching an unproven business
- You are looking for guaranteed leads or guaranteed revenue
- You cannot currently handle additional customers
- You want someone to run ads without improving the rest of your lead process
The 90-Day Local Authority System
Instead of hiring separate providers for paid advertising, local SEO, CRM setup and lead automation, Russell Digital builds and manages one connected system.
For the complete 90-day program
Advertising spend is additional. A minimum combined advertising budget of $2,000 per month is recommended for Facebook and Google campaigns.
PAID LEAD GENERATION
- Facebook and Instagram advertising
- Google Search advertising
- Retargeting
- Landing pages and lead forms
- Copywriting and creative direction
- Conversion and call tracking
- Weekly optimization
LOCAL AUTHORITY
- Google Business Profile optimization
- Local keyword tracking
- Geo-grid ranking heatmaps
- Review generation
- Directory citations
- Google Business Profile content
- Google Maps and AI search optimization
AI LEAD CONVERSION
- Customized CRM
- AI receptionist
- Instant SMS and email response
- Lead qualification
- Automated follow-up
- Appointment booking and reminders
- Re-engagement workflows
STRATEGY AND MANAGEMENT
- Complete 90-day strategy
- Campaign setup
- Tracking and analytics
- Weekly management
- Monthly strategy reviews
- Performance reporting
- Priority support
Applications are reviewed to ensure the program is a good fit for the business, service area and current growth capacity.
Need a Better Website Too?
If your current website cannot effectively support the campaigns, we can build a conversion-focused website that connects directly to your new lead-generation system.
Smart Website
A professionally built, conversion-focused website loaded with automation, AI chat, and full SEO + AI optimisation from day one.
- Conversion-focused layout & design
- Mobile-first responsive build
- AI Chatbot installed & trained
- Full automation workflows
- Lead capture forms
- Calendar & booking integration
- Full SEO optimisation
- AI-optimised content structure
- Fast loading performance
Smart Website + Lead-Generating Calculator
Everything in the Smart Website, plus a custom lead-generating calculator that scores visitors, captures leads, and recommends your services automatically.
- Everything in Smart Website PLUS:
- Custom Lead-Generating Calculator
- Interactive scoring system
- Plan recommendation logic
- Lead capture automation
- CRM tagging integration
- Conversion-focused results page
Website hosting is $97 per month. Hosting is included during an active 90-Day Local Authority System engagement.
Frequently Asked Questions
Everything you need to know about the 90-Day Local Authority System. Can't find your answer? Apply for the program and we'll walk you through it.
Still have questions?
Apply for the 90-Day Local Authority System and we'll review your business together.
Apply for the 90-Day Program